Brand Manager - Tsingtao

17 April 20192019-04-17
Glasgow - Wellpark Brewery
This vacancy is now closed


Tsingtao (pronounced “ching-dow”) is only ever brewed in China using Laoshan Mountain spring water and the finest malt and hops. Tsingtao beer is a truly authentic Chinese beer, only ever brewed in the sea port of Qingdao, in North Eastern China. This guarantees that every bottle contains the same pure ingredients and has the same great taste.


German settlers founded the Tsingtao brewery in 1903. Today it is China’s No 2 beer, and the country’s largest beer export, being sold in over 90 different countries around the world.


In 2018, C&C Group became the sole importer and distributor of Tsingtao in the UK and Ireland. And we’re looking for a Brand Manager to lead the development and performance of the brand.



So what’s involved?

This role is all about designing and leading the strategic plan for growing the Tsingtao brand within the UK and Ireland. The focus is on ATL comms, brand sponsorships, partnerships and events; to ensure that marketing effort is aligned with the strategic direction of the brand.


You’ll work with our Insights, Sales and Marketing Services teams to identify and maximise opportunities in key target markets to achieve strategic gains and brand growth across the on-trade and off-trade.


You’ll work with external agencies to support brand communications across digital, traditional media and social media.


This is an exciting new role looking after the development of a rapidly growing brand with a strong heritage and global ambitions.



What you’ll need?

  • Experience of developing brand strategy in a forward thinking consumer organisation – ideally within the drinks industry
  • Proven track record for developing cross channel marketing plans that meet or exceed business objectives
  • Ability to manage multiple projects with a demonstrated ability to prioritise efforts based on ROI to the business
  • Excellent interpersonal skills, with ability to provide clear and concise direction and feedback to external/internal stakeholders as well as the ability to influence others
  • Capable of sharing a clear strategic vision and effectively communicating that vision throughout all levels of the organisation
  • Some knowledge of Mandarin and experience of Chinese culture would be wonderful, but neither is essential for this role



Send us a CV that demonstrates your brand management experience. We’ll be back in touch asap.